Leading the pack
Mónika Illés, Sales Manager
I see us currently leading the pack with our brand new packaging container: the 580 ml bucket, which was requested especially by the food industry – not only for the mixed pickles which are very popular in Hungary, but also for jam and dairy products. In terms of volume the focus was on couples and small families. This unit is now the smallest size in the ALPLAindustrial portfolio and we can offer it in connection with in-mould labelling (IML) right from the start.
This is very important both for our customers and for ourselves for two reasons: first of all, we now have all the bucket sizes in which mixed pickles are available in the shops and this gives us a significant advantage over our competitors. Secondly, we can meet the growing demand for IML branded packaging at the same time. Its high-quality design enables the products to be more striking and more aesthetic. Consumers see this as a sign of quality. Our products have played a major part in furthering this trend.