Leading the pack
Monika Thonauer-Stergar
Group Marketing

What I find exciting about marketing is that no day is like the other. There are always new tasks to be solved. Communication with all departments at ALPLAindustrial is just as much a matter, as dialogue with external partners. In this process, I inevitably learn more and more. I look at what is needed and return with marketing solutions. Being able to work at this interface between wishes and wish fulfillment is both fascinating and fulfilling. Fascinating because it has to do with creativity. And fulfilling, because creativity is used in a targeted manner.


This means there are measurable effects, mostly positive ones, which make this work even more exciting. I also follow the developments in the digital field with great interest. Marketing today cannot exist without it. On the contrary. That’s why we have implemented it in many ways.


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